4. Automation
A simple rule for RevOps is to automate mexico phone number search any process that is either repetitive or unnecessarily manual. For example, any quality B2B marketing team should have automated nurture campaigns across the entire funnel, while sales should have automated outreach sequences, task reminders and follow-ups.
However, it’s also important to have a clear purpose when automating a process. Don’t just automate things for the sake of it; do so to free your people’s time, increase consistency and make things more efficient.
4. Use Data to Fix Problems
The beauty of Revenue Operations is that at a certain point, the implementation process becomes self-improving. Once you’ve improved your funnel data, it will begin to produce insights that point you to new processes that can be optimized.
Use your data to determine: how and why leads are lost; what produces the most conversions; how long deals take to complete; and what processes lead to won or lost deals. These insights will allow you to zone in on specific problems and either a) optimize the existing system, or b) implement new systems to fix bottlenecks.
Key actions:
Use data to pinpoint problems in your system
Leverage that data to fix those problems
5. Build Collaboration Between Departments
RevOps is never ‘complete’; it is a process of continual improvement. That’s why it’s so important to ensure sales, marketing and customer service have aligned goals and are able to work together effectively.
This is not just a matter of throwing an interdepartmental social; you need to access, analyze and resolve potential points of contention and conflicting incentives.
