When you choose positive keywords to bid on in db center.uk AdWords, you can also type negative keywords to exclude. You will need to select negative keywords for each individual campaign.
If you choose to create a negative keyword list instead, you can find them by clicking Tools, Shared Library, and Negative Keyword Lists.
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To create a new list, click the Add Negative Keyword List button, give your new list a name, and add the terms you want to exclude.
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All negative keywords will appear preceded by a minus (-) symbol. When you type your keywords, make sure you also choose an accurate match type. Keyword match types appear in Google Ads like this:
Exact match: [brackets]
Phrase match: "quotation marks"
Standard generic match: no symbols
Generic match changed: +more
To add your new negative keyword list to an existing campaign, select the campaign, go to the Keywords tab, and switch to the Negative Keywords interface. Once there, select Use a negative keyword list and click Save.
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The process of choosing and adding negative keywords to your campaigns may seem daunting at first, but you'll get the hang of it in no time.
