A combination of web analytics, CRM syste poland whatsapp number ms, SMS platforms, mobile apps, and programmatic ad platforms.
Reach
Limited to Internet users only.
Broader reach; includes both internet users and non-internet audiences reachable through digital devices.
Offline Integration
Limited to online-only campaigns; cannot reach audiences offline.
Can integrate online and offline strategies, allowing for omnichannel marketing campaigns.
Personalization
High personalization through online data and behaviour tracking, such as website visits or clicks.
High personalization, leveraging both online and offline data (e.g., location-based SMS, in-store ads).
Cost
Generally more cost-effective, as it focuses on lower-cost online platforms.
