In this context, Facebook offers the possibility of impacting users who have previously interacted with the brand on some other channel . This is the Facebook Custom Audience feature . For example, we can create a segment on Facebook of those users who have visited one of our landing pages and impact them with specific ads. Another possibility is to retarget users who are fans of our page.
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A third option is to identify which Facebook users are uzbekistan business email list receiving our Email Marketing campaigns and complement these actions with Facebook Ads . The process is simple; first, you have to give a name to the segment you are going to create. Then, you will “upload” the file with the list of emails of the users who receive our newsletter (a file with a single column). The process of creating the target can last around 1 hour or two hours, and, approximately, we can see that between 30% and 70% of the users whose email we have are also on Facebook.
Once we have the segment, we will try to see how it responds when we combine the sending of advertising through both channels (Email and Facebook Ads). The main result of showing an ad to users who already know us and who have shown interest in our content (in fact, they have opted in) is an increase in the CTR of the ads and a greater opening of the emails. According to a case study by Salesforce – ExactTarget , a combined segment of Custom Audiences can support a propensity to convert 22 times greater.
As we can see, this is a clear example of Cross Channel Marketing , an approach to multichannel marketing that attempts to “break down the walls” between channels by coordinating them into more elaborate and complementary strategies.
