Mutuality rule . Its essence is that when making a commodity exchange transaction, the interests of all participants in the process must be taken into account. If it is impossible to implement this requirement under the existing conditions, it is necessary to find a compromise. As is known, all market participants are equal, and each of them can put forward their own conditions.
The rule of strategic orientation . It is based on the fact that all marketing research and production processes should be aimed at the long-term perspective, which implies the development of a detailed tactical plan. Ideally, this marketing program should fully meet the overall goals of the enterprise.
5 Rules of Marketing Management
5 Rules of Marketing Management
The rule of individualization of demand . It states that active telegram number data different products should be offered to different groups of consumers, aimed at satisfying the needs of a specific group of clients. Market segmentation is based on this concept. This rule allows diversifying the range of products manufactured or choosing the production of goods for a separate target audience.
Marketing integration rule . It consists in the fact that in order to implement the activities of the company, it is necessary to use all available mechanisms applied for market research and promotion of its goods.
Benchmarking rule . It consists in regularly conducting a comparative analysis of your company with competitors, ideally with industry leaders. This is necessary in order to compare key indicators and choose the best way to achieve a higher level. It is acceptable to adopt from competitors some mechanisms and methods that they use in their marketing policy.
