In Inbound Marketing we learn that there are many factors that interfere with good positioning in search results.
There has been a lot of talk lately about one of them: Page Speed.
In this article you will learn its real importance, not only for search engines , but also in the user experience. Discover how to measure it and understand which practices will help you improve it.
Ready? Then let's go!
What is page speed?
Page speed is the time it takes a page to load, that greece email list 990522 contact leads is, how long it takes to show the user all of its content.
Page speed is a measure of the speed of the entire website , as each page may have a slightly different loading speed. However, since it is the same structure, the variation in speed between each of the pages on a website is minimal.
Why is page speed important?
Page speed is extremely important to satisfy two fundamental elements: the user and the search engines .
How does it satisfy the user?
Today's audiences demand agility at all times, and the same goes for websites.
If a page takes too long to load, the user can easily lose interest and look for another option that satisfies them. Even if they don't, this delay will result in a less than optimal user experience on our website.
A dynamic website contributes greatly to a good experience, which can encourage return visitors.
Why is it important for search engines?
One of the factors considered for good positioning in search results is page speed. Therefore, a good loading speed is important for search engines to consider your content as relevant to the user.
The page speed associated with good SEO practices will allow your website to be well regarded by search engines.
How to know what the page speed is?
To find out what your page speed is, Google has created a very useful tool: Page Speed Insights . With it, you can not only find out what the page speed of any page on your website (or your competitors') is, but you will also find recommendations on how to improve it.
This resource will give you a complete diagnosis of everything that interferes with loading speed. It will also indicate what improvements need to be made to make your website faster.
