Are you on a tight budget and looking to explore free or cost-effective solutions for sending emails to prospects? Perhaps, your open rate and click rate are taking a beating and require instant action? Or you are simply looking for the most reliable email marketing service for your online business?
Whatever the case, there are plenty of “the best” email marketing solutions that could lend you a helping hand. But let’s focus on the top 3. GetResponse, AWeber, and Mailchimp have a lot to email list offer and even more to get out from. However, in order to fully grasp the full potential of each tool, you’ll need some time.
For a complete picture, you’d need to set aside a month for testing purposes.
“A month!?”
Yes.
Mostly because all three tools have free plans or free trials and will require weeks to get a deeper insight as to what features are worth it, deliverability rate/success, and further (perhaps, hidden) costs.
Fortunately, you won’t have to do any of that.
We’ve put in the hours of tedious research, testing, evaluation, and comparison so that all this goldmine of online marketing software comparison would be available to you in one concise article.
We’ve also developed criteria for higher-quality evaluation:
Onboarding process: Which tool is best at accommodating new users?
UI & UX design: What tool is the easiest to use and simplest to navigate?
Templates: Which tool features (better) pre-designed templates for emails, landing pages, and pop-ups?
Unique automation: What differentiates one tool from another? Are there any unique marketing automation features?
Free plan or trial features: What is possible to achieve with each account?
Short on time? Here’s what you MUST know.
Go with AWeber if your SaaS is in need of effective subscription management and customer tagging, as well as:
Your small business requires advanced analytics reporting for the entire marketing strategy.
You are a startup in need of assistance in setting up campaigns and constant customer support.
Your newly created customer lists could use engine checks of IP addresses to ensure deliverability.
Go with Mailchimp if you prioritize mass email sending and large list segmentation, as well as:
Your startup requires an audience to boost sales fast.
Your business can benefit from automated customer journeys to nurture customers who spend the most on your products and services.
Your SMB requires mass email sending and precise list segmentation.
Go with GetResponse if your B2B or ecommerce business requires a full set of automation and pre-built pathways for sales, as well as:
Your ecommerce business requires seamless integration with online stores and pre-built marketing automation workflows.
Your SMB wants to use Facebook and Google ads to promote products and lower marketing and customer acquisition costs.
Your marketing or advertising agency requires an email marketing service that supports video content through video app integrations.
Your service-providing business requires a bunch of active landing pages for various services and products.
But there’s a lot more to each tool than meets the eye. Let’s get digging!
AWeber: check the validity of IP addresses
AWeber main page
AWeber is on the mission to support small businesses by providing email marketing automation, email deliverability through IP and domain checkups. Its customer support is hands-on 24/7 across the media.
