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Ranking of the most popular search engines
Google search engine, the leader
Undoubtedly, the most famous and popular search engine in the world is Google. The technology giant dominated the market a long time ago, thanks to its innovation and effectiveness in providing appropriate results. In Poland, Google also enjoys great recognition, which is confirmed by StatCounter.com statistics showing that over 95% of users use this search engine . For e-marketers, it is a key tool, because website positioning or advertising campaigns are based mainly on Google algorithms.

Bing, or second place on the podium
Although much less popular than Google, Bing ranks second in the search engine rankings worldwide. Created by Microsoft, Bing offers similar features to Google, but with a slightly different interface and algorithms. In Poland, Bing is used by about 2% of internet users, which means that e-marketers cannot ignore it completely.
Yahoo!, the ex-leader
Once one of the most important search engines in the world, today Yahoo! has lost its position to Google and Bing . Despite this, it is still used by about 2% of users worldwide. In Poland, its popularity is even lower, but it is worth remembering this tool when planning e-marketing strategies.