The idea of planning for e-commerce is precisely to have a guide, a direction to base your decisions and strategies on.
Therefore, in this article we will bring you what should be taken into consideration when putting together your strategic planning for e-commerce in 2023.
Why do strategic planning for e-commerce?
Planning will guide the company's plans for the year in question, making it clear what the organization's goals and objectives are. Once employees are clear about the company's goals, they feel motivated and understand how important each person's contribution is, no matter how small.
Furthermore, knowing where the company wants to go serves as a guide for the actions that must be created to achieve the objectives set.
But what should be taken into account in e-commerce strategic planning?
For truly efficient planning, some essential precautions must be taken. Below we have listed everything you should consider.
1-Analysis of your sales history
For your 2023 planning to be effective, you need to look back and carefully review your sales history. Some important points to analyze are:
How many opportunities actually turned into sales?
How many new customers were acquired?
What is the customer loyalty rate?
Are there seasonalities in your year? That is, times when india business fax list your product/service is most in demand (Christmas, Easter, school holidays, etc.).
2-Set goals and indicators according to your objectives.
KPIs measure the success of your business. Without this data, you won't be able to understand the real impact of your actions. In this context, it's even harder to identify flaws in your processes and get your strategies back on track. Some of the main sales indicators include:
Average ticket : This is the total sum of sales, divided by the number of purchases made in a given period.
Customer Acquisition Cost : Also known as “CAC”, it shows how much your company invested to convert a visitor into a consumer of your brand.
Conversion rate : This is one of the most important KPIs for e-commerce because it shows the sales result. Just as a curiosity, the average conversion rate for Brazilian e-commerce is 1.65%. In any case, the higher the percentage, the better the result for your business.
Read also: 9 essential KPIs for your e-commerce
3-Have a strategy focused on customer relationships
Acquiring a new customer costs 5 to 7 times more than keeping a current customer, so invest in maintaining a good relationship with your customers, this will also help increase your loyalty rate.
4-Action plan
Create an action plan that anticipates the possibility of an unfavorable scenario, for example, in the case of the COVID pandemic, which was something that no one expected. However, companies that had an emergency action plan in place at the beginning knew how to proceed in this situation.
It is possible to build action plans with concrete data, you just need to have this information and analyze it critically. Even if an action plan doesn't work the first time, you can start over and do another cycle.
5- Innovation
Encourage and encourage innovation within your business. Remember that innovation goes beyond technology; it can be a different way of doing a process, such as optimizing time or reducing rework.
Arousing interest in taking risks and doing something different, with tangible results, will only bring benefits to e-commerce.
6-People management
Companies are made up of people for people, so if you as a manager do not understand and do not care about people, this could negatively impact your business. The people who make your brand are your employees, in addition to your customers, of course, so thinking about retaining your talent should also be part of your planning.
Think of actions that promote appreciation, room for growth, and financial and personal recognition. This combination, when well executed, will bring loyalty to your employees.
7- Tools to increase consumer confidence in your e-commerce
The economic impact of the pandemic has created a new behavior in the market : the conscious consumer. In other words, consumers are increasingly open to making purchases online. However, the public has started to research more about the quality of the product , brand, and service, to decide whether to buy from that store or not.
In short, it has been proven that 92% of consumers seek out other people's experiences. Above all, 90% of consumers say that positive reviews from other people positively influence their purchasing decisions. Therefore, gaining trust means winning over and retaining customers and consequently increasing sales.
Therefore, Reviews are an excellent strategy to boost sales in e-commerce, as they have the power to influence consumers through the experiences of other consumers regarding a product or service. Discover RA Trustvox, Reclame AQUI's official review collection platform .
I hope that with all these tips, putting together your planning becomes an easier task. Let's make 2023 your year! Did you like this content? Tell us here in the comments.
