Aug 6, 2018• 5 minute reading(s)
The brand is the emblem of your company, thanks to it consumers identify you and that is why it is so important to have a personalized email for your brand.
Taking care of your brand is a hard task, but it brings with it the ultimate reward of opening a business: selling. An essential part of the brand-building process is having a professional email address.
I invite you to continue reading to learn how to create a personalized email for your brand.
The importance of branding
In my experience, I’ve heard many entrepreneurs and small and medium-sized business owners say that they don’t need to spend much time on branding because they’re not one of “those big companies.” Nothing could be further from the truth.
A brand outlives products and services; it enables a company to differentiate itself from its competitors; it helps to gain recognition and credibility; it communicates the company's values; it generates a sense of belonging among employees and suppliers; it promotes word-of-mouth recommendations among customers; it represents the entire company and keeps the sales promise; if well managed, a brand can connect emotionally and provide business value. It doesn't matter if it's a small, medium, large or global company, a strong brand will always bring benefits.
The 3 basic premises to start building your brand
Beyond marketing, to begin building your brand, my recommendation is that you review compliance with the following three premises:
Your brand name: Find a suitable name that is not too long (experts recommend no more than three or four syllables), preferably one that can be verbalized, for example: Google with “googlear.”
Your brand image: Accompany the name with an appropriate logo and adapt all communication materials under the same visual umbrella, that is, work on a consistent corporate image.
The digital life of your brand: Register a domain name and open a website that complies with corporate image guidelines; extend your brand's digital presence by opening social media profiles and make sure you have a personalized email address for your brand.
Learn about the benefits of professional email
Nowadays, to obtain the advantages offered by the Web and make the most of them, it is essential to work on the digital life of your brand.
The first step is to get a domain name and then open a website, but all this is a bit useless if you don't invest in a professional email, that is, an email personalized to your brand.
Every communication you send through your professional email will promote your website, help generate brand awareness, and of course, promote the trust and credibility necessary for your messages, products, and services to be recognized, purchased, and recommended. The perfect cycle.
This is confirmed by the fact that if your email address contains your brand's domain name, your potential customers are almost ten times more likely to choose your company over another. Additionally, it is important for almost 80% of people that an email address matches the company name.
On the other hand, but equally important: security. A personalized email with your brand will allow you to keep your data protected, thanks to the virus and spam filters that are included in some plans that you can easily find online. Below I will tell you where they are.
How to get a personalized email for your brand
Find a suitable provider. My recommendation is to save both time and effort and go directly to the company that has everything you need to start building your brand's digital life on the right foot. This is the largest domain registrar in the world and you can find it by searching for it in your browser.
Check out the plans available for obtaining a professional email and don't overlook the possibility of adding Microsoft Office 365 tools because they can be very useful for increasing productivity within your business and facilitating the process of correctly managing personalized email for your brand.
Now that you know why it is so important to build and maintain venezuela business email list your brand's prestige, I invite you to continue browsing here, as there is a lot of useful information about what comes next after acquiring a personalized email for your brand. Learn how to use it as a promotional and marketing tool so that you can lead your business to meet its objectives efficiently. I wish you much success.
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