establishing deep relationships with customers, thanks to a one-to-one approach that can also be personalized through the use of AI chatbots ;
higher conversion rate , especially if you implement some loyalty strategies such as dedicated discounts, freebies and so on, based on the purchases made;
improved sales , since being reachable via private chat can be a country wise email marketing list reason for additional trust on the part of the consumer;
lower marketing costs , as it is known that it costs less to retain an existing customer than to focus only on acquiring new audiences for your brand.
How to Build a WhatsApp Marketing Strategy
The steps to build a WhatsApp marketing strategy are the classic ones required by any marketing action, on social media or more generally on the web. To summarize:
define objectives and KPIs , which will allow you to understand the progress of your strategy and measure its results;
know your audience and segment your database based on where consumers are in the funnel, so you can send personalized communications based on their needs and requirements;
switch to WhatsApp Business to have access to various features dedicated to SMEs such as, for example, company information, product catalog, labels for chat organization, automated responses and statistics. In the case of large companies, however, it is always better to use WhatsApp Business API : a paid tool that can be managed by multiple operators at the same time;
set an engaging tone of voice , as people want to talk to other people and not impersonal chatbots;
draft possible communications , so you can test different types of messages. Don’t forget to add multimedia content such as videos, photos and animations. Emojis also work very well on WhatsApp, as they help reinforce certain concepts;
Develop a good customer service that can handle the answers to your community's questions.
WhatsApp Marketing Examples and Ideas
Here are some ideas and examples of how WhatsApp is used by some international companies.
May
Maggi is a German company specialized in the world of food, now owned by Nestlé. To motivate people to cook more creatively, the company has developed a fun and interactive virtual cooking course on WhatsApp, with a digital assistant called KiM , an acronym for Kitchen intelligence by Maggi. In the first eight weeks, Maggi recorded over 200,000 messages sent and there are still many German users who use KiM to find inspiration for new recipes, but also to receive tips to improve their cooking.
