In addition, to support the new situation of its customers, ASSIST CARD launched Medicall, its linkedin database database new business unit that provides primary health solutions to people in their country of residence, such as a doctor at home or a video call with health professionals. With this proposal, the brand seeks to offer new modalities of consultations with professionals, with a double purpose: to avoid the saturation of health systems and, at the same time, to try to keep people from leaving their homes to prevent contagion.
☛Stella Artois Mexico
During the pandemic, restaurants are facing great challenges. To help these businesses, Stella Artois Mexico created #Ayudaunrestaurante , an initiative that has already expanded to other Latin American countries with the aim of raising funds so that those spaces that cannot open or sell during confinement can stay afloat and become meeting places again.
How does it work? People can buy a gift card to use in the future at the restaurant of their choice. Meanwhile, Stella Artois promises to double the value of that voucher so that both the restaurant and the customer will benefit from double the value once it opens its doors.
For example: if a customer buys a voucher for $100, the restaurant receives $200 and the customer receives the same amount to enjoy on the premises.
☛Easy
To cope with the stress and feeling of isolation that many people feel due to being confined, Easy Chile created the moving campaign “Reencuéntrate con tu hogar” (Reconnect with your home). With its message, it proposes to approach quarantine as an opportunity to revalue the daily situations that occur in each home. It proposes to go beyond the word “home” in a material sense, to give importance to the relationships between the members of each one and the care that these deserve.
☛CCU Salta
What are the things that unite us even in times of isolation? That is the answer given by Cerveza Salta , a brand of the CCU company, in the campaign that is titled, like its slogan , #elsaborquenosune. Creativity reminds us that, despite being confined, we are still united by responsibility, music, memes, routine and birthdays, now more than ever.
