For reference, the old marketing funnel (which we call the AIDA model) includes these four stages:
Awareness: A person knows your product or service exists.
Interest: A person expresses interest colombia phone number library in your product or service.
Desire: A person wants your product or service.
Action: A person buys your product or service.
It focuses on a linear experience.
It consists of four steps.
Considers universal user behaviors.
The New Digital Marketing Funnel
It focuses on a non-linear experience.
It consists of up to 10 steps.
Considers the behaviors that drive a user.
Overall, the new digital marketing funnel focuses more on each user than before. While moving towards a non-linear journey poses more challenges for businesses, it does allow your company to deliver a better experience to your target market.
The million-dollar question is this: If you wouldn’t rely on an outdated marketing strategy to connect with consumers, why would you rely on an outdated marketing funnel to execute your marketing strategy?
Consumer behavior has changed, and with it, the buyer’s journey that consumers follow has also changed. So it makes sense to ditch the old marketing funnel in favor of something new, something that accurately represents the journey of today’s digital buyer.
