Data security refers to the preventive measures that the organization implements to prevent any type of data leak or hacking, in short the “protective shield” built around the data to prevent third parties from appropriating it.
As Artificial Intelligence advances , both privacy and security concerns will become increasingly central, especially given the scope and potential of new AI-based technology tools .
Data Collection and the Great Challenge of Privacy
Data privacy and security are a major challenge to address when it use a bulk sms service to compile your list comes to data collection marketing: developing and implementing policies that aim to ensure data security helps increase user consent to data processing , which by law must always be requested.
To never betray the trust that users decide to give you, it is important to invest in data security measures to protect them from any threats.
In an era where digital is now omnipresent, the issue of privacy has become increasingly central and this applies to all generations.
Let's see, case by case, what different generations think about privacy:
Boomers tend to limit the amount and type of information they share, and they have little trust in online tools because they fear their privacy will be violated.
Generation X shows a greater openness towards the digital world. For those who are part of it, privacy is important but they make the right compromises by showing that they trust the internet more than Boomers.
Those who belong to Generation Y , or Millennials, tend to be selective in the information they share and demonstrate greater caution in terms of privacy and security. We can say that their position is halfway between sharing and awareness.
Generation Z was born in the digital age, but this makes them much more aware of the risks, which is why they demand greater control over the data they share.
The digital natives of Generation Alpha , on the other hand, have been exposed to everything that belongs to the digital world since childhood, for example through smart toys, and they feel particularly at ease in contact with technology. Although there is not enough data to establish what their relationship with privacy will be, it will probably differ greatly from that of any previous generation.
According to the Cisco 2023 Consumer Privacy Survey , 42% of consumers between the ages of 18 and 24 exercise their data access rights, which allows them to find out what personal data a company has access to, compared to only 6% of consumers over the age of 50.
