Updates: Send notifications when new products are in stock or share order tracking information.
Send a reminder: Encourage customers to complete their order, read new content or participate in a promotion.
Time-bound alerts: Use these notifications for messages that are important and time-bound. Of course, you can also use them for promotions and limited-time offers.
When you start sending push notifications, it is important that they are up-to-date and relevant to the recipient. You don't want to send messages that are uninteresting or outdated. That's why I'm happy to give you these practical tips for successfully integrating push notifications into your marketing strategy.
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1. Make it worth it
Remember that push notifications should add value to your customers. So it is important to communicate well what the benefits are of receiving push notifications. Make your customers feel special!
2. Get personal
General messages simply score less well than personalized content. Time to start collecting user data. Think of names, location, purchase history, favorite categories, recently viewed products and so on. This data not only helps you to compose personal messages, but can also help you to segment your target group. For example, you can send a message to customers who are interested in offers and promotions, while other customers want to know more about new products or services. The better the segmentation, the more personal the push notification and therefore a higher conversion rate.
3. Be creative
Bring out your best writing style, because great titles and messages will get you the best results. When writing, keep in mind that your target audience is probably busy when the notification comes in. Therefore, don't send long notifications, but keep it short, powerful and straight to the point .
