Once you have defined your buyer persona, the next step is to set lead goals. Think about how many leads you want to generate in what time frame, what requirements a lead must meet and how you want to make the collaboration between marketing and sales measurable. For example, one goal could be that marketing delivers 20 sales-ready leads per month, which sales must follow up on within one day. This will optimize your sales processes.
Step 3: Conduct keyword research
Holistic keyword research is another cornerstone of country wise email marketing list your inbound strategy. What topics are your buyer persona interested in? Which words are used and how often? How competitive is the keywords you want to target? A table in which you list all relevant keywords provides an overview and also provides outstanding topic and content ideas that you can use to generate leads.
keyword research
Once buyer personas and lead goals have been defined, it's time to get down to business - the real core of lead generation: the so-called lead magnet. Lead magnets are free content - such as guidebooks, training courses, checklists - that offer your potential customers real added value and are only available by providing contact details such as an email address. It is important to insert one or more calls to action in or around the content that lead to the download form. The more relevant the content is for your buyer personas, the more likely it is that they will click on your call to action. And that brings us to the next step:
