Do this before you finalize your marketing plans, not halfway through. You’ll save a lot of time if you can implement some of the existing elements in advance and improve them later in the year. australia telegram data 3 million Also, never just copy, but rather see it as gathering inspiration to apply to your own unique plans. Not sure who your competitors are? Ask your customers. They’ll tell you who they compared you to and why they chose you.
8. Are my marketing plans realistic?
In other words, do your capabilities match your ambitions? On paper, your plans may look perfect: clear goals, good priorities, flexibility… And yet, you may still need to go back to the drawing board if:
You don't have the right people to make this happen.
You don't have enough budget to pull this off.
Also consider seemingly smaller factors that can have a big impact. Take the law of diminishing returns . As you increase your production, your marginal profit will decrease… In other words, for every additional amount you invest in your marketing mix, your return on investment will decrease each time, all other things being equal. The only way to counteract this is to have a big enough team, increase your budget, and so on.
9. Have I collected enough feedback on my plans?
No matter how structured, thorough and focused you have been working on your marketing plan, you are still ‘only’ human. It will do you no harm to always assume that you have missed an opportunity or chance for improvement. Ask your colleagues for feedback, sign up for marketing roundtables to pitch your theories, talk to people who you know have a different opinion than you, and so on. Get different perspectives. In the end, it is fine to keep your marketing plan as it is, but at least you have done your due diligence and gathered all the knowledge to base your decision on.
