Learn from previous mistakes

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As we mentioned before, social media has been around in political campaigns for over a decade now. Since then, many mistakes have been made, and you should definitely learn from them. Each election cycle brings some new trends and you should try and follow them. Whether it’s new popular apps, social media platforms, or communicating styles, see what fits your candidate and message the best and use it to your advantage.

Speaking of new apps and social media platforms…

Diversify
So far, Facebook and Twitter have been at the cell phone directory south africa forefront of political campaigns. But, in 2020 TikTok was especially popular among young people and many of them were first-time voters who got their news exclusively from the app. Diversify your content as well. People respond better to photos, videos and infographics than plain text.



Update
Give people reason to come back! Regularly update your information and post the most recent news. Since your social media platforms and website are practically the only information source you can control, use them to update your voters on a regular basis with the most important news.