tolerance;
life on the internet;
Generation W (Beta Kids, Pandemic Babies)
two incarnations - in the real, physical world and the digital one;
interest in digital goods rather than physical ones (likes instead greece business email list of pats on the head);
assessment of the possibility of being different;
the ability to choose publicity or anonymity;
clip consciousness
Enlarge imagezoomers
The crisis that befell zoomers is smartphones. The development of technology has led to the division of personality into physical (real) and digital (virtual). Source: Shutterstock
Who uses it in their work?
The concept has become the basis for scientific articles, books and business ideas. It is used in the work of demographers, HR specialists, marketers, company managers, teachers and entrepreneurs.
The provisions of the theory are often used in marketing and personnel management.
Large holdings increase performance and reduce staff turnover using HR strategies that take into account the characteristics of different generations. For example, the corporate university of VimpelCom developed a training course for managers.
