So what do you need to do to send emails that your audience appreciates and wants to read?
Just one word: variety.
Email marketing is much more than just promotions or monthly jordan phone number data newsletters here and there. From mailings with lists of resources or tips, to step-by-step tutorials, there is a whole world out there to explore.
They are not pure sales emails, but rather they pursue more long-term objectives, such as:
Educate your audience Encourage new habits Create anticipation Build trust Make your brand look familiarThese emails won't make you sell more today , but they will help you build a community around your brand. And that's what will make you sell more tomorrow .
So, if you're sending promotional emails to your contact list, great, that's a good start. But if you want to build a long-lasting relationship with them, take your strategy up a notch and start sending other types of emails.
To keep you inspired, here are some entertaining email examples that will help you keep your audience engaged.
1 10 entertaining mailing examples
1.1 Mailing example #1: the teaser
1.2 Mailing example #2: the welcome email
1.3 Mailing example #3: the listicle
1.4 Mailing example #4: the list of resources
1.5 Mailing example #5: the list of tips
1.6 Mailing example #6: the sequenced list
1.7 Mailing example #7: the success story
1.8 Mailing example #8: the one about habits
1.9 Mailing example #9: the tutorial
1.10 Mailing example #10: the (attractive) product presentation
1.11 And if you are looking for more ideas for your mailings…
10 entertaining mailing examplesMailing example #1: the teaser
Got a big launch coming up? Great, sending an email is one of the best ways to let your database know.
But there is a way to create anticipation before the launch itself.
The effect you want to achieve is the same as when you are watching a series and the episode ends with a dramatic twist at the end (the famous cliffhanger ).
That is, the goal of this type of email is to tell your audience something interesting, but not to give them all the information. Yes, you want your audience to stay hooked and wanting to know more.
Fashion brands know very well how to exploit the teaser effect, for example by sending email marketing campaigns previewing a new collection.
Example of Sezane mailing
Example of Sezane mailing
Mailing example #2: the welcome email
Welcome emails are one of the great classics of any mailing strategy , and for very good reasons.
For starters, they are the type of email that generates the most engagement , with opening and click rates that far exceed those of any other email.
And it doesn't end there: welcome emails generate three times more transactions and benefits than regular promotional mailings.
Welcome Email Facts - Inbox Army
Welcome Email Facts – Inbox Army
Your readers have just subscribed, so their interest is at an all-time high. That's why you need to take advantage of this opportunity to create a good first impression and tell them what they can expect from your emails from now on.
You need to give them more than just a polite welcome and offer them resources that will help them move forward in their relationship with your brand. In other words, the welcome email is your first opportunity to keep your audience engaged.
For example, you can take advantage of the opportunity to guide their first steps by explaining where they should start, answering frequently asked questions, or giving them advice to help them get the most out of your product or service.
