Long tail keywords help you further personalize your content strategies. In this post we intend to reveal some practices that will help you obtain more significant results. You already know that today's Digital Marketing is about personalization, that's the key to everything, the more we understand our niche, the closer we become and therefore the more opportunities there are to get brand evangelists.
As we have been discussing in previous posts, educational institutions are no different from other brands that want to have their own voice in the digital sphere. If you want to get more students enrolled for this new year, through digital strategies, in short, you have to start with a study of long-tail keywords.
First of all, because they are specific, that is, trying to position yourself with “digital marketing courses” is not the same as trying to position yourself with “digital marketing courses in Lima”, assuming you are in Peru.
With the second keyword made up of 4 words, you are directing your efforts to people who want to start a course and who are located in Lima. Do you see how specific these keywords are?
Later on we will give you details on why long tail keywords do work to nursing homes email list position your institute's website.
Types of Keywords
There are two types of keywords that are further subdivided, let's see:
Informative : These are those that have to do with the search ffic information, for example: “How the local elections took place in Ecuador”, “How to make eggplant lasagna”, “What the weather will be like this afternoon”, etc. That is, the user is searching for specific information.
Transactional : These are keywords that the user uses to perform a specific action, for example, “Buy Nike shoes online,” “Download an eBook on educational marketing,” etc. As you can see, this type of long-tail keyword has a clear intention: to perform a transaction.
Navigational : very similar to the previous one, the user has a clear search intention, but related to brands and companies. For example, “Genwords”. Users who search directly for the name of our agency do so because they have had contact with us in the past and want to know more about the agency. Perhaps they are even in the final stage of the Buyer Journey and want to know more information to make a purchase decision. We will talk about this type of keyword later.
Conversion keywords : These are the keywords that users use to find the solution to a problem. Although they are keywords that are far from the purchase decision, it is possible to be composed of terms with which a student begins to consider the final decision . There will be an example of this later.
Geolocation Keywords : Keywords that the user uses to find information based on a location. An example could be: “Top 5 of the best universities in Madrid”. The interest of the search is local.
