To nail the messaging, look at the segments you pursue and answer the following questions:What cameroon email list 371983 contact leads pains is this client trying to solve?How can our offering help them?How is our offering better than the competitors?What channels does the client prefer (email, social, Google, phone)?What content do they consume at every stage of the buyer’s journey?Answering those questions will help make your message personal, specific, and hard to ignore. Then, when it’s ready, you can tailor this message to every stage of the buyer’s journey.Step 5: Build relationshipsIn terms of profitability, retention often trumps acquisition. Yes, it’s time-consuming, but it works.
The reason is simple: happy customers = loyal customers. And loyalty is a very, very fruitful thing. Loyal customers bring steady profits, tend to have a higher annual contract value (AVC), and lower your customer acquisition cost (CAC) by becoming devoted advocates of your brand.Don’t forget about your customers after they buy from you. Regularly provide them with after-sales support and continue nurturing them with relevant content. You will be surprised by the effect this will have on your profits.Now that you know these steps, let’s take one more — a step back to discuss lead generation strategies in more detail.
