1. Prioritize authenticity
Low-production, mobile-shot videos perform well on TikTok. Foc israel girl whatsapp number us on creating content that feels real and authentic, but don't ignore good lighting and clear sound.
2. Consider ad performance holistically
When reviewing your campaign performance, look at multiple metrics, not just one.
A campaign with high video views but low clicks could still be successful if the goal was awareness. Similarly, you may have a particular campaign with an unusually high cost-per-click, but look at your site analytics — those clicks also may be more likely to generate high-value leads or sales.
Keep an eye on how ads contribute to larger objectives, like lead generation or sales.
3. Think of copy as a soundbite
You only get 100 characters for TikTok ad text, so use it strategically. Think of it like a soundbite — something that grabs attention, creates excitement, or explains the video’s context without being wordy.
4. Use relevant interactive elements
Engagement-focused features can help you attract attention and drive more results on your TikTok Ads. Popular options include display cards, countdown stickers, and gift card codes. You can either select these from your library or create new ones when setting up your campaign.
TikTok ads interactive add-ons
Currently, these interactive elements are available only for single video ads, not for carousel ads.
Want to grab a user’s attention and motivate them to act? Address their pain point directly and let them know how you can resolve it.
For example, instead of saying, "We’ll service your air conditioning annually to keep it clean," which may just sound like an extra expense, a more effective approach would be: "Air conditioners are costly to replace, but annual maintenance can extend their lifespan by up to five years." This clearly highlights the value.
Make sure to address the pain point within the first 3–6 seconds of the video. As you explain how your product solves their problem, highlight specific features that demonstrate your solution.
6. Be cautious with bidding restrictions
You can set manual bid caps or target costs for your ad group, but be careful. While this can help keep costs down, it may also limit your reach.
TikTok, like many platforms, uses a variable bid system. This means you might pay more for a click from one user, and less for a click from a different users. The platform ideally aims to balance high-cost and low-cost clicks to maximize results within your budget.
