Visually oriented: Visual planners will love scheduling their posts by dropping photos and videos onto the calendar and arranging their Instagram grid for the perfect aesthetic.
Link in bio: Creators with a big digital presence, like a blog or affiliate iraq whatsapp group link shops, can use Later’s Link in Bio tool to direct Instagram users to relevant links. However, with free alternatives like Linktree that offer the same functionality, this is really only a pro if you also like Later’s other features.
Cons
platform you can connect on a given plan. For example, Later’s Starter plan limits you to one social set, meaning you can only connect one Instagram account, one Facebook account, one TikTok account, and so on. This can push smaller agencies or multi-account creators to purchase more expensive plans even though they’re only focused on one or two platforms.
Limited integrations and analytics: Later doesn’t integrate with Threads, Google My Business, or Snapchat, and lacks workflow integrations with popular tools like Slack and Google Drive. The Starter plan only has basic analytics, forcing brands that need detailed insights to upgrade.
Instagram-focused: Later’s unique tools like Link in Bio and grid-planning are focused entirely on Instagram. If you’re an Instagram-only brand, this might be a selling point. But if you prioritize any other platforms, Later might not be your answer.
Verdict
Later is a good fit for influencers, creators, and small brands that prioritize visual platforms like Instagram and Pinterest. Its Creator & Brand Collabs feature, visual grid planner, and Link in Bio tools are a great way to grow through brand partnerships, affiliate marketing, and social commerce.
However, brands that focus beyond these two social media channels might find the platform lacking. Plus, Later’s limitations with social sets, integrations, and advanced analytics may push businesses managing multiple accounts or requiring more in-depth data into pricey plans that don’t fully meet their needs.
5. Sprinklr: Best for extra-large enterprises that want integrated marketing software
Sprinklr is an AI-powered platform offering tools for customer service, market and brand intelligence, advertising and campaign management, and social media. We’ll cover the Sprinklr Social tool, a self-serve social media marketing tool. Within the Sprinklr Social solution, you can sign up for the Social Media Management tier, the Social media Management + Customer Service tier, or a custom package.
