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But what if they’re scrolling through your profile, browsing their Explore page, or using search? They’ll see a gallery of thumbnails rather than auto-played videos. How will you get their attention?
In this post we’ll discuss the art of TikTok thumbnails and how you can use them to get more views, followers, and engagement.
What are TikTok thumbnails?
TikTok thumbnails are the cover image that represents your video. They are the first image users’ see when encountering on the Explore page, in Search, and in your TikTok profile grid. They can make the difference between someone clicking on your video and someone skipping over it.
TikTok thumbnails appear in the Explore page, search, and profile pagesTikTok thumbnails appear on the Explore page, in search results, and on profile grids.
Thumbnails don’t appear in the For You or the Following scroll experience, as those videos are set to autoplay.
Originally, TikTok thumbnail options were limited. You could only pick a frame from your video to use as its cover. Now you can upload a custom thumbnail, which opens up tons of opportunities to engage and inform your audience.
Selecting a video frame is still the most popular approach, so let's cover how to make a TikTok thumbnail using this and the custom method:
Method 1: Choose a frame from your video
This is the original and easiest way to create a thumbnail — simply pick a frame from your video. You can choose a frame with no text or a frame that includes a title or caption that adds context to your video. You also have the option off adding text in the thumbnail editing process.
Here’s how:
Create your TikTok as usual, then hit Next
In the video settings panel, select Edit cover
Use the timeline slider to find the frame you want to use as your thumbnail. Many use the very first frame of their video as it often contains the title text.
If you want to add a separate title, select one of text options at the bottom of the screen and input your text
