Cost and Budget
This is the section where the real stuff happens. Here, you need to include a complete breakdown of all the expenses of the SEO project. You need to break it down in a way that clients can relate to your budget. You need to be clear from the start about what processes are included in the quoted price and what is available for additional charges.
Keep the cost and budget section short and clear so email marketing list that it is easy for clients to understand. You may consider using a pricing table to structure things further. Using this table, your potential clients will be able to self-calculate the price of the services they need. It can help them select the SEO services they need the most, allowing them to customize the solution you provide to them.

CTA with terms and conditions
It is essential to make sure that your contract and the terms and conditions of operation are always a part of the proposal . And if the client is ready to move forward with you, sign all these things together to avoid any future conflict.