
We eliminated direct sales and went to 100% "partners only."
We never sell without a certified partner involved in the project. It can be complicated for a software vendor to do this successfully, but we see more synergies and benefits than drawbacks. And the proof is that it has resulted in a very strong partner channel with more strategic and more consistent relationships.
We introduced Customer Success: While we work exclusively with partners in co-selling and co-marketing, we wanted to stay close to our customers and ensure they get the highest return on investment from our technology.
These strategic organizational changes combined with our DXP repositioning are probably the most important ingredients for our recipe for success.