In fact, User Experience should be applied not only in Inbound Marketing, but in all existing fields. It is necessary to promote user satisfaction to improve engagement and, above all, increase the number of visits to a website or the number of sales of a given product.
In fact, User Experience is a term imported from Marketing that israel phone number list attempts to describe the relationship between people and technology from a global and inclusive perspective. This term is mainly nourished by what we call Usability Engineering .
The objectives of user experience are mainly three:
Expansion of the concept of interaction as a single unit of analysis . The user experience begins before the user starts using the product, at the moment when expectations about the product are created or desires are formulated. On the other hand, the user experience does not end when the interaction ends, since this experience, which may be more or less memorable, conditions the user's subsequent evaluation of the product, an evaluation that may be modified over time with the use of other products.
Expansion of the concept of usability as a quality attribute . While ease of use remains a central concept in user experience , from this perspective it is understood that it is not the only determinant of product quality and acceptance , since emotions, fun, usefulness or pleasure of use also play a crucial role.
Expanding the boundaries of the discipline . UX acts as an “umbrella” for disciplines such as Ergonomics, Computer Science, Psychology, Linguistics, Communication Sciences, Graphic Design, Social Sciences, etc.
Within all the existing disciplines, within the User Experience , we want to focus on the part that is most interesting to convert Leads , close clients and be able to satisfy them with our content, substantially improving our ROI .
Whenever we talk about UX, we must put aside our own vision of how to navigate or use a product and focus on WHAT our Buyer Personas think . Maybe it's a good time to take a pen and paper and add new questions to our Buyer Persona Interview Checklist to improve our User Experience .
