In this first article we have chosen to deal with the topic of third-party cookies : what they are, what their role is for the world of advertising and B2B digital marketing, why they are not seen favorably by public opinion and what are the tools that Google is developing on Chrome to replace them.
In recent years we have seen profound transformations, and we will see georgia phone number library many more before the end of 2023, the deadline that will determine the elimination of third-party cookies from Chrome. But let's go in order.
What are cookies?
Chances are, while surfing the web you have already heard about cookies. Many dream of chocolate chip cookies, but technically the reality is less “delicious”. Let’s try to give a definition of “digital cookies”, to understand what functions they perform and what their purpose is.
Cookies are basically simple text strings that are added to users' web browsers while they visit different websites. Their function is to track, personalize and save information about the user and their online behavior in order to improve and personalize their web browsing experience. Let's go into more detail and understand the different purposes for which cookies are used:
– Session management
For example, cookies allow websites to identify users and recall their individual information and access preferences, such as sports or political news. – Personalization
Cookies are mainly used to personalize sessions through the creation of profiled advertising: in fact, the data is used to create targeted ads. – Tracking
Items that users view multiple times or have previously viewed are tracked through cookies, allowing shopping sites to suggest the same or similar items across platforms, through remarketing activities .
