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Teenvio
12 Dec 2022
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Email is one of the most widely used communication channels today and has become an essential tool for many organizations and companies when it comes to communicating information, promotions, announcements, bulletins or newsletters. In this article we are going to tell you about the 10 advantages of email marketing.
Why use email to communicate?
Through email we are able to contact our recipients, build audit directors auditors email lists brand loyalty, publicize a new product, inform about an event... in short, email has become an extremely effective communication system .
Using email to communicate allows us to decide when and how we want to transmit information and provides us with statistical data of great added value, helping us to make future decisions. We tell you about the 10 advantages of email marketing in digital communication.
The 10 advantages of email marketing
Economical. One of the keys to communicating via email using an efficient and fast system is the low cost involved. Any communication that we want to do via paper or other more traditional means requires a much larger investment and its effectiveness is always relative and very difficult to measure.
Agile. Having a communication channel through email sending applications allows us to carry out any action in a matter of minutes and with an amazingly fast and effective delivery. In this way we can anticipate any event, circumstance or need for effective communication.
Versatile. Email communication allows for relatively extensive information to be sent, attached or expanded by recipients without any difficulty. At the same time, we can play with the structure of the content to better focus our objective when communicating.
Measurable. Any communication carried out from an email sending platform has the ability to offer control and monitoring of the results of the sendings. Knowing when, how and who has read these emails allows us to measure the results of the communications carried out in real time.
Customizable. It is very important to highlight the high level of customization that we can achieve by using email sending applications, since they allow us to filter and segment data to reach only a target audience. Personalization allows us not only to send communications based on criteria such as provinces, dates of birth, sex, age, etc., but it is also possible to segment based on statistical results from previous emails.
Efficient. Using email delivery systems saves us a lot of time and effort as it automates complex and cumbersome tasks such as unsubscribe management, non-existent emails, duplicate emails, spam complaints, etc. This also allows us to always have a well-optimized contact list.
Analyzable. Sending communications by email allows the recipient to receive the message in real time, providing immediate, visible and measurable statistical information not only at the level of the emails sent but also allowing us to analyze the impact on our destination web pages by integrating email sending with statistical analysis systems such as Google Analytics.
Shareable. Email allows for increased dissemination of communications by enabling them to be forwarded and by allowing content to be spread through social networks by sharing any email sent on a mass scale thanks to email delivery systems integrated with social networks .
User-friendly. Email as a communication channel is not an intrusive medium, as it is possible to integrate automatic unsubscribe systems, allowing any recipient to stop receiving emails if they do not want to. In this way, email becomes a channel that allows recipients to choose.
Interactive. Unlike static communication channels such as printed advertising, letters, Internet advertising, etc., email offers an interactive channel with the recipient. Through relatively simple communications, we can arouse a certain curiosity in the recipients about the content and provoke interactive actions that help to better understand the uses and tastes of the contacts.
Communicating by email is a great advantage
Definitely using email communication channels, through online email marketing applications, makes a big difference compared to other traditional media.
Knowing in an automated way what effects an email marketing campaign has when sending emails, delivery statistics, clicks, interest, etc. provides information that helps us make decisions and get to know our audience better.
The simplicity, economy and ease of use of this type of email marketing tools make the big difference compared to other more expensive and less effective communication alternatives.
