Unlike events without that experiential component, where attendees contemplate the products or services, with the experiential event, attendees can have multiple experiences with the products , in such a way that a connection and interest in the brand is produced in them.
Today there are a large number of examples that allow us to learn more about experiential events , their tactics, implementation and the creativity behind them.
In this article we will learn about some of the most successful experiential events of recent years to take ideas and put them into practice.
Most successful experiential events
1. Twitter and its Dating Advice Bureau:
One of the experiential events that really caught our attention in 2020 was the “Twitter Dating Advice Bureau,” a Valentine’s Day pop-up shop set up in London’s Covent Garden, where the company brought to life many real tweets of awkward dating conversations by giving them a fun twist with spaces like the Wheel of Misfortune and the Gallery of Awkward Silences.
In each space, Twitter included real conversations from users, thus creating a physical place where visitors and users could experience what it would be like to be immersed in the social network.
2. Google Assistant launch at CES 2020
One of the most important events for large consumer and technology companies is, without a doubt, the Consumer Technology Association, CES, which year after year is distinguished by presenting the advances of the most innovative products worldwide.
Google, as expected, did not disappoint when presenting the new features of its Assistant in a very particular way. With a roller coaster and making use of animatronics placed along the route, attendees at CES 2020 were able to enjoy an unparalleled experience while learning about the new features of the Google Assistant. Here we can once again see a physical staging of something totally digital to make it easier to understand what is happening inside our electronic devices.
3. Hulu and its Hulluween event
Huluween is one of the personalized sections of Hulu, the video subscription service, which covers all the Halloween-themed horror movies and series. With COVID-19 upon us, Hulu had to come up with ways to promote Huluween in an interactive way while always taking care of social distancing. The Huluween Drive-in Theater was created, a drive-in theater where attendees had to drive through a haunted immersive forest before reaching the place where the giant screen was located.
Hulu took advantage of the space at the Los Angeles Equestrian Center to host this event and play classics like Gooks of Blood, Beetlejuice, Carrie, among many other chilling films.
