The need for a renewal of sales fantuan phone number data strategies and the implementation of marketing actions that focus on customer satisfaction were the main topics addressed throughout the day.
In his speech, Ignacio Pi discussed the new situation of distribution channels and the dichotomy that has arisen between creating channels or reforming existing ones through technical advances. “The socialization of technology will allow us to consume better ,” said Pi. He also highlighted the increase in sales outside the establishment of origin as a growing trend in the current market; and he ended his speech with a forecast about the retail market: “The future of retailers lies in concentration . ”
For her part, Helena Herrero, president of Hewlett-Packard (HP) Iberia, stressed the importance of placing the customer at the centre of corporate strategy. “Knowing, seducing and exciting the customer must be the basis on which every company is based ,” she stressed. Likewise, Luis Conde, president of Seeliger y Conde , appealed to the talent of people as a safeguard of the balance between humanism and technology. And he concluded his presentation by referring to the transformation that business management will experience in the coming years: “The general manager of the future is 60% Marketing, 40% Sales. Before it was the other way around . ”
The series of presentations would leave a space at noon for an interesting discussion in which the renowned publicist Luis Bassat reviewed his work during the Barcelona Olympic Games as promoter of the event, while stressing the need for strategic planning consistent with the company's objectives in order to be able to squeeze 100% of the resources in marketing and advertising. "Creativity is useless with a wrong strategy ," he concluded.
