Yandex and Google have different popularity levels, and therefore different shares of search traffic. According to Yandex.Radar, the search engine shares are as follows:
To get the final weighted visibility of a site, you need to multiply the visibility by the share of each search engine and sum the results.
Undoubtedly, modern website optimization strategies and a well-developed marketing strategy allow financial institutions to be among the first to "find" their audience online. The team conducted a similar study in March 2024. Since then, some things have changed—individual banks have assessed the situation, conducted "corrective action," and paid close attention to their approach to SEO promotion.
Top 10 Russian Bank Websites: Overall Visibility
VTB maintained its leadership and even improved its performance in June compared to March. T-Bank, Gazprombank, and Alfa-Bank also remained in the top four and demonstrated positive trends. Alfa-Bank demonstrated the largest increase in visibility, increasing its score by 8.33% and moving up to third place.
Pochta Bank fell in the rankings and lost points, as did Sovcombank. Sberbank, which has done a good job of optimizing and recovering its previous losses, now occupies fifth place. MTS Bank saw its scores slip but maintained its eighth place. Raiffeisen Bank remains in ninth place. Otkritie Bank left the top 10 and fell to 12th place. Promsvyazbank saw its score increase, jumping from 15th to 10th place.
SEO Visibility Rankings for Russian Bank Websites: Which Banks Are Found Fastest by Clients?
Data on all banks in the rating can be found in the table .
Top 10 Russian Bank Websites: Google Visibility
VTB remains the leader here, having gained 7 points in Google visibility. Gazprombank follows, also gaining points. Sberbank improved its visibility, taking third place. Alfa-Bank demonstrated the largest increase in its score among the ranking participants, moving up one spot. T-Bank moved up from second to fifth. Sovcombank and Promsvyazbank showed increases in visibility. Raiffeisen and Otkritie Bank dropped out of the top 10.
SEO Visibility Rankings for Russian Bank Websites: Which Banks Are Found Fastest by Clients?
Data on all banks in the rating can be found in the table .
Top 10 Russian Bank Websites: Visibility in Yandex
VTB increased its visibility by 4 points, maintaining dominica telemarketing database its lead. T-Bank demonstrated strong optimization efforts and remained in second place.
Alfa-Bank and Sberbank showed significant growth, rising to third and fourth places, respectively.
Gazprombank shared fifth and sixth place with Pochta Bank, which saw a slight decline in its score. Sovcombank dropped to seventh place from sixth in March. MTS Bank lost two spots and took tenth place. Raiffeisen, Rosselkhozbank, and Renaissance Bank showed a slight increase in visibility. Otkritie Bank and DOM.RF Bank dropped out of the top 10. Promsvyazbank and ROSBANK entered the top ten with three points.