Targeted advertising
According to Yandex research, the time from the start norway telemarketing database of a search to the first conversion, whether a phone call or completing an online application, is 60 days. To strengthen a person's desire to purchase real estate and encourage them to begin searching for relevant properties, marketers use targeted advertising . This tool helps at the stage of the funnel when people don't yet understand the available options but already know their needs. With targeted advertising, the message a company wants to convey to its target audience is addressed to a specific segment with specific characteristics: gender, age, location, and favorite places.
Contextual advertising
Choosing office space or an apartment is a decision made with many years in mind. Therefore, when a user searches for an apartment or other property, they are interested in offers with specific parameters: location, size, and infrastructure. Contextual advertising addresses such precise needs . After the departure of Google Ads , most advertisers turned to Yandex.Direct to set up contextual advertising, which resulted in an increase in cost-per-click (CPC). However, this increase was not as significant as marketers expected, and the tool has not lost its popularity. Contextual advertising is one of the most effective promotional tools. A company receives "warm" leads because users are interested in a product or service, enter a relevant search query, click the search results, and are directed to the website. Contextual advertising also allows for targeting ads to a specific audience segment and remarketing, which means re-showing ads to those who have previously shown interest in the company's services but have not yet completed the desired action.
SMM promotion
According to a study by St. Petersburg Real Estate, millennials prefer to check brands' social media pages before contacting developers. They view social media as a way to quickly get answers to questions and assess a company's customer focus: whether it maintains a page, communicates with clients, and takes their needs seriously. Social media is used to build customer loyalty through constant interaction. It often uses an informal tone of voice, which helps foster greater trust among clients. It also allows for ongoing communication with the audience and a more detailed understanding of their interests, employment, standard of living, and other aspects.
Advertising on ad aggregator websites
According to Similarweb, the CIAN aggregator has become one of the top ten most visited real estate websites worldwide, reaching 1 million unique users per day. Aggregators are a platform for posting listings for sale or rent. They are also a good option for promoting real estate in search engines. Several leading aggregators occupy the top positions in search results and can solve user problems. In this case, users are unlikely to search for other options. Therefore, it's worth posting listings for sale or rent on such aggregators.