Imagine you are at a party where you don’t know anyone. You exchange a few words with the person standing next to you, introduce yourself, ask their name and feel the anxiety go away. Now you have a new friend and you will be able to easily recognize them in the crowd and approach them. It’s the same story with websites – the name distinguishes your company from others and inspires trust in users. It is also necessary for:
Navigation. Users will be able to easily find you on the web.
Corporate mail settings. So that you can officially send newsletters to your subscribers.
Why Changing a Domain Can Cause Problems
Among other things, the chosen name affects the promotion of your page. The rating in search results and the reputation of your site directly depend on the name. If after some time you decide to change the address, the efforts spent will be in vain and you will have to win the trust of search engines again.
What parts do domains consist of?
They are divided into levels consisting of words or symbols and separated by dots. Now we will tell you in detail about each level and analyze them using the example of the address of our company enkod.io
Example of a domain name for the company enKod
First level
Often called a domain zone, as it is responsible for philippines business email list belonging to a country or region. For example, ru (Russia) or ua (Ukraine). Also here you can include thematic names - photography, gallery, bike, style, art, agency.
As a rule, this level is located after the dot at the very end - enkod. io
Second level
The very unique name of your site that users remember. Most often, the brand name is used for it and it is located to the left of the dot. In our case, it is enKod .io.
Third level
It is also called a sub- or subdomain. It is usually placed before the main part of the address. For example, info .enkod.io. Why do you need to add this extra word?
If your company sells many different products and has a branched website system, it will be easier to manage the resource with it. And your customers will not get confused in the content. For example, if your store store.com sells furniture and books, you can create additional addresses furniture.store.com and books.store.com.
Once you have sorted out the components, you can move on to finding a suitable name. We have prepared an algorithm that will help you understand which domain name is best to choose.
Determine the type of your site
Some projects require a cool, memorable name, while others can do without it. How do you know which of these cases is yours? First, determine which category your site falls into:
Company website
If you have a solid multi-page resource and you want people to quickly find it online, use a brand name for the domain. Just make sure it is unique and has no analogues on the web.
Examples:
wise.com (Wise financial organization;
Example of a domain name for the company WISE
sapsan.online (service for selling tickets for the Sapsan train);
Example of a domain name for the company Sapasan.online
baklazaan.ee (restaurant "Baklazhan");
Example of a domain name for the restaurant Baklazaan
It is better to shorten a long name:
Example of a domain name for a bookstore called "Subscription Editions"
Landing
Landing pages are needed to collect traffic and motivate people to take a target action (subscribe to a newsletter, sign up for a consultation, order a service). People rarely visit a landing page multiple times, so the address does not really matter. But if you name it after the company or indicate the name of the product, this will help improve search results.
Portfolio or business card
If you are a freelancer or an expert, a good way to present yourself is to create a small page in a website builder. For example, on wix.ru or tilda.cc. In the services, you can buy your own domain or use a free one.
