Why can’t live streaming platforms retain customers?

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Why can’t live streaming platforms retain customers?

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For the video streaming and live broadcasting industry, customer churn and retention rates have always been the main obstacles that relevant players must try to overcome. A recent study pointed out that the application abandonment rate among users within the first two weeks of use is as high as 67 % .

Audiences often lose because their viewing experience does not list of austria whatsapp phone numbers match their inner expectations. This gap in expectations may stem from a lack of technology, or it may be related to the content provided. In addition, factors such as subscription price increases, package changes, or the end of a must-see series or sports season can lead to customer churn.

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From a practitioner's perspective, re-engaging dormant users is an important key to driving business growth. Research from the management consulting firm Bain & Company shows that as long as a 5% increase in customer retention rate can drive a company's revenue to increase by 25-95% . However, this does not mean that companies should target all lost customers and invest a lot of time and money to attract them back. Instead, companies only need to target high-value customers, and artificial intelligence can come in handy here.
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