Visual storytelling – such as videos, images, infographics or data visualizations
An image allows you to tell a story quickly, which is useful for grabbing your audience's attention in a fast-paced environment.
Digital storytelling – e.g. interactive web pages, data widgets, AR/VR.
Digital storytelling is a more interactive way of russia telegram data weaving a plot, allowing the audience to immerse themselves in the experience.
Choose the right channels to share your stories
How you distribute your stories is almost as important as their content. For example, posting long-form written content on Instagram won’t capture your audience’s attention the same way an image would.
Image from hubspot.com
It is important to tailor your stories to the channel they will appear on and the audience that frequents that channel. Social media engagement is higher when you use short, catchy content.
Many SaaS companies will opt for blog posts and articles that appear on other companies’ websites. These can often be more in-depth, providing extra space for explaining technical features that will appeal more to the website’s specific target audience.
Use multimedia and interactive elements
Using multimedia is a surefire way to get your audience to notice your stories. Many people are visual learners and absorb information better when they see it displayed as an image rather than reading it in text.
Break up long blog posts or articles with images and infographics to grab the reader's attention and make your points stand out. Likewise, you might include subtitles in your video content to help your audience understand what's happening even if they can't watch your video with sound.
Choose the right channels to share your stories
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