In all countries, including Argentina, there are a large number of online stores. However, for attracting, promoting and selling customers, we recommend including emails in your marketing strategy. This is usually one of the safest and most effective channels to contact your potential customers and provide any information that may be required.
For this reason, we have put together the 9 most effective types of e-commerce emails to help you achieve your goals through coherent and meaningful campaigns.
Let's look at the 9 emails that can't be missing from your E-commerce strategy
These are the 9 emails that will add more than you imagine to your e-commerce strategy :
Abandoned cart
BluCactus - E-commerce emails that cannot chinese overseas africa phone number data be missing from your strategy - Shopping cartSurely, when comparing the traffic you receive daily in your e-commerce and the registered purchases, you will notice a big difference. But this is not a matter of concern, since many online stores experience the same thing. Of course, the goal is to be able to reduce this gap to avoid the “abandoned cart” phenomenon.
The good news is that there is an automatic email that can be set up to be sent just a few hours after a user has visited your site, loaded some products into the cart, and then failed to complete the purchase. Abandoned cart emails are very effective, as they reduce the abandonment rate that occurs in online stores. This is because they should be sent when the lead has been recent, and the invitation should be made through eye-catching content and visual incentives.
It is even allowed to add bonuses or discounts that encourage the user to complete their purchase process.
Feedback emails
For your e-commerce, it is important to know the experiences and impressions of your visitors to know what is wrong and what can be improved. To do this, you can enable a channel, in this case feedback emails. It should be a short, precise and personalized email to ask them to rate your service, products or services. This is a good way to obtain insights, and if you also include some benefit for those who access it, you will notice that they can obtain wonderful information for your brand.
Recovery emails for inactive customers
BluCactus - E-commerce emails that can't be missing from your strategy - person workingIn case you didn't know, in most cases it is more expensive and complicated to reach new customers than to retain the ones you already have.
In this case, it is essential that you research who is part of the public that has bought from you and focus on not neglecting them. In this way, think about what type of communication can make them feel valued and taken into account by your brand.
To do this, you can make yourself known on special dates, or you can also contact them and tell them about an activity linked to their activity in your online store. If there is a lack of activity, the goal is again to capture their attention.
Cross Selling and Up Selling Emails
BluCactus - E-commerce emails that can't be missing from your strategy - Email at workIf you haven't heard of these concepts yet, we'll explain them to you. Try to take advantage of any type of communication you can have with your customers. Thanking them for their purchase or sending promotions based on their browsing history on your site are perfect times to offer complementary products. These can be of equal or greater value than those they have already purchased.
These tactics in your E-commerce strategy are ideal for increasing both your sales and your turnover.
Plus, they can generate repeat sales among your existing potential customers.
Promotional emails on special dates
BluCactus - E-commerce emails that can't be missing from your strategy - Email at workSeasonal marketing is made up of actions that work regardless of what you sell. You can take advantage of commercial holidays, celebrations or dates that you know are significant for your audience.
This will be the perfect time to talk to them about you and your products or services.
These special dates are suitable for your target to be more interested in your commercial communications. Therefore, sending email marketing with benefits or discounts on your products is a good option. For example, Valentine's Day is perfect for offering discounts on that date because they are highly accepted by the audience.
