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2 Tools for sending mass emails or Newsletters: Mailchimp vs Mailrelay
Remember that it is always important to follow good practices with any tool you use, even if you are sending just a few emails, one by one.
When it comes to a large database, use the tool that best suits your needs as a company. And keep in mind that the objective, apart from generating a good user experience in the communication chinese overseas canada phone number data process, is also to automate these processes.
What is MailChimp and what is it used for?
General characteristics
2000 subscribers
10,000 emails/month
Information
List Management
Mobile Features
7 marketing channels
1-Click Automations
Basic editable templates
Integrating forms into the web
CRM Marketing
Behavioral targeting
Custom Domains
Websites
In the free version, only traditional technical support via email is available. In the paid versions, you have 24/7 support via email and chat, in addition to telephone support.
Time zone settings, A/B testing, and report comparison are also not available. These are Pro options.
General characteristics of mail relay
Set up autoresponder
Edit templates
View Newsletter Statistics
Create subscription forms
Segmenting audiences
You can do A/B testing
Technical support even in the free version
There are 2 free plans, the basic one grants capacity for 3,000 subscribers and 15,000 emails on the condition of following them on Facebook, Twitter and YouTube. Then, you can opt for 15,000 subscribers and send up to 75,000 emails for free.
The contract can be prepaid or postpaid, and plans must be contracted for 1 year.
At the time of writing this article (March 2020), they have 2 plans: Standard and Enterprise. Only the second one has a free plan.
Comparison between Mailchimp and Mailrelay
6 important differences:
Mailchimp allows up to 2,000 subscribers and Mailrelay up to 3,000 subscribers.
Mailrelay allows you to send between 15,000-75,000 emails in the free enterprise version and Mailchimp up to 12,000
With Mailrelay you can do A/B testing to see how your users interact. Mailchimp only allows this in the Pro version.
The Mailrelay tool is in Spanish. The other one is in English
In Mailchimp messages a small advertising banner appears, with Mailrelay it does not
To create an account in Mailrelay, you need a corporate email address. In Mailchimp, you can create it with your Gmail account.
Each has its pros and cons, and we are sure that you will make the best decision when implementing a newsletter campaign to achieve business objectives.
Don't forget these additional and very useful tips for sending mass emails or Newsletters:
Plan your email marketing campaign. Define the sending frequency, best times and content
Take care of the writing and spelling
Think of email as more than just an advertising message. The goal is to connect with your audience and open a new communication space.
