Positioning your business, getting more visits to your website, increasing sales in your E-commerce, increasing your followers, talking to your audience, are valid goals to start the new year and grow as a brand. You can meet all these needs if you add a marketing team to your platform, but you will surely want to choose the best team and those who will provide you with the best service.
There are various ways in which each Digital Marketing agency manages to achieve its goals and of course yours, however at Mauna Media we have worked and proven that the Inbound Marketing strategy is perhaps the most successful, particularly because it is the least invasive.
What is Inbound Marketing?
According to Hubspot, inbound marketing is about creating valuable experiences that positively impact both people and your business. How? You attract prospects and customers to your website through useful, relevant content. Once they're on your site, you engage with them through conversational tools like email and chat, promising long-term value. Finally, you delight them by positioning yourself as an advisor and expert who understands their needs and cares about their success.
At Mauna Media we use this methodology to design our clients' Digital Marketing strategies , always thinking about educating your potential clients and how to win over your audience through delightful content. In other words, an Inbound Marketing strategy.
What should you consider when choosing a Digital Marketing agency?
The first thing you need to decide is whether you want to enter the digital market. Let's start with the fact that if you haven't yet ridden this wave, you are losing a huge number of potential customers. Every day, more and more people are looking for solutions to their problems on different digital platforms, online channels or social networks.
One of the reasons to choose a Digital gambling data russia Marketing agency is to recognize that you need a strategy and a team to execute it, evaluate it and improve it when necessary, understanding that your actions will be focused on the development and growth of the product you offer.
The main objective will then be to speak to your audience on the Internet, generate and distribute content for your social networks, serve your clients on these networks, converse with people through digital platforms, on behalf of your company, and achieve good positioning on the web.
Accepting that you won't be able to do all of this alone is one of the first steps. Remember that in our agencies we have trained professionals with the necessary experience to develop a strategy tailored to the needs of your company.
Characteristics of the ideal agency
1.- Success stories
It is important that the Digital Marketing agency has success stories and can demonstrate them. Check how many years of experience the agency has, who the team leaders are, which brands they have worked with and how they have been presented on digital platforms.
Ask them what cases they have in which they can prove that they positioned a brand, ask for their credentials.
2.- Be an example to follow
Check their digital channels to see if they have an attractive website, valuable content on their website, and if you like their graphic line and the quality of the work they show.
Follow their social media, interact with them and make sure they give you a timely and satisfactory response.
Check technical things, how long it takes to load your website , is navigation on your site safe, do you have links to your social media profiles, do you have downloadable elements like eBooks .
Agencies that focus on themselves and projecting an excellent image usually work with more passion and effectiveness for their clients. We recommend checking that the agency uses an Inbound Marketing strategy for themselves.
3.- He is interested in your brand
An agency that is interested in knowing your brand, the history of your company, your ideas and how you came to form your business is an agency that will surely review your needs carefully to develop the strategy and will not impose models or formulas superficially.
4.- Establish a price-value relationship
It is always said that cheap is expensive, so decide to see this relationship as an investment , in which you can demand if you pay for a good service. When an agency delivers very low budgets, it usually does not deliver quality.
5.- Deliver statistical results
Something very important is that you can enjoy the Return on Investment (ROI), and you can see this in the analytics, which are nothing more than the statistics that the work carried out by the agency provides. If you feel that you do not fully understand them, check that they can explain them to you. An agency that bases its results on statistical arguments will work more safely and profitably.
If you are about to make this important decision, at Mauna Media we can take care of it.
Write to us if…
You have a product or service for which you want to develop a digital marketing strategy from scratch.
You need to develop a content marketing strategy for your blog and social media.
You want to have a conversation to find out what specific digital marketing activity your business requires.
