What is EEAT? EEAT – experience, expertise, competence, and trust – was first bahamas mobile phone numbers database included in Google’s Google Search Quality Rater Guidelines QRG in . The framework has gone through several iterations since then, the most recent of which added an extra ‘E’ for experience to the concept in December . With this latest update to EEAT, Google also stated that trust is firmly at the core of the concept and is the most important member of the EEAT family.
What is eeat? The QRG is used by independent, third-party contractors outside of Google to allocate quality scores for specific search queries to validate the results the algorithm delivers to ensure it is working as intended, and to collect data to inform future updates. Since July , all references to high quality in the QRG have been changed to high EEAT. Jennifer Slegg highlighted that the most notable change in SMX Advanced is that Google’s Raters are looking to evaluate not only a website’s reputation, but also the content creators themselves.
While most sites have an ‘About Us’ page, they may not have comprehensive bios for their authors. If the content is created by someone with a good reputation, it makes sense for Google to rank it higher than someone with a bad reputation, because that’s generally a better user experience for the searcher, Slegg said. In a world of fake news, AI-generated content, and conspiracy theories, it’s clear that Google’s goal is to ensure that content created by creators with good reputations ranks well.
