What is storydoing?
Storydoing refers to the marketing strategy that seeks to belarus whatsapp number data 5 million give an experience to its clients.
That is to say, instead of telling stories, feelings and narrating situations as we saw in storytelling, storydoing focuses on making the consumer the protagonist of these stories.
And how does it achieve this?
To achieve this, the strategy focuses on bringing the storytelling discourse to real life, through experiences related to the brand such as:
BIC, by giving away pens and paper at the opening of some of its stores.
Starbucks with its meet me at Starbucks campaign.
It is important to note that storydoing works under the premise that “actions speak louder than words” and that to fulfill this premise, customers must be invited to carry out activities related to the brand.
Furthermore, if the experience were to go viral, this would mean free advertising for the brand and/or business.
