Excerpt from the words of Thierry Wellhoff , Founder-Associate of the Wellcom agency
In this article, I wanted to share with you a small excerpt from the guide on the subject of Influence Marketing , a testimony that makes sense: “Partnerships between a brand and an influencer gambling data brazil prove to be effective and profitable when they make sense for the audience they are aimed at. This means a consistency of the brand with the influencer's positioning. Meaning is, to remain concise, both the Meaning of the company or "first" meaning: its anchoring, its history, its values and its identity, its Inspiration or "sublimated" meaning: its vision of the future and its societal contract increasingly synthesized in a reason for being that is causing a lot of ink to flow today, and the Relationship it maintains with its different audiences or "shared" meaning. We will therefore ask ourselves the same questions about the influencer's editorial positioning to validate its adequacy with the brand.”
Also with my testimony on Influence Marketing
For my part, I also talked about Influence Marketing and the main levers to activate to collaborate effectively with influencers this year: I highlight the emergence of “new” platforms like , the power of video formats and Stories, the choice of virtual influencers, the professionalization of the sector, the strategy based on data or performance measurement. Thanks to Digimind , leader in Social Media Intelligence / strategic monitoring software solutions, and in particular to Christophe Asselin , Evangelist & Content specialist, for the solicitation each year. I let you discover the content of this essential guide by downloading it for free.
