For basic knowledge about step emails, please refer to " What is step email? A summary of design methods, success stories, and tools ."
Kairos3 Marketing is an MA tool that provides strong support for marketing and sales activities.
Contents of this article
Two differences between email newsletters and step emails
The difference between email newsletters and step emails: There is a beginning and an end
The difference between email newsletters and step emails: Is it automatic or not?
The difference between step emails and email newsletters depending on the usage scenario
Situations where step emails are suitable
Situations where email newsletters are suitable
Email newsletters and step emails are effective when used together
Linking email newsletters to step emails
Linking step emails to email newsletters
Two differences between email newsletters and step emails
In this chapter, we will introduce the difference between e-mail vp purchasing officer email lists newsletters and step mail. E-mail newsletters and step mail are concepts that are often confused. However, e-mail newsletters and step mail each have their own characteristics. First, we will explain the characteristics of both.
The difference between email newsletters and step emails: There is a beginning and an end
The first difference between email newsletters and step emails is whether or not they have a start and end point. Step emails have a start and end point, but email newsletters do not.
Step emails have a consistent story from the first email to the last.
For example, by using step emails, you can create a story that you set up in advance, such as "after understanding your company's philosophy, get them interested in your products."
First letter: Greetings from your company
2nd message: User feedback
3rd: Product information request form
You can design your content in this simple process.
On the other hand, email newsletters have a complete story within each piece of content. Since email newsletters continue to be delivered regardless of who started reading them or when, there is no set beginning or end point.
As the name suggests, e-mail newsletters are characterized by being distributed on a regular basis without end, like magazines, whereas step e-mails are like games with a set story and punchline.
For those who want to learn how to create e-mail newsletters from scratch
In another article, " A thorough explanation of how to create e-mail newsletters | A must-have manual for e-mail newsletter managers ," we explain how to create e-mail newsletters in detail, divided into four steps. Please refer to this if you are interested in e-mail newsletter initiatives or are looking for how to create e-mail newsletters.
The difference between email newsletters and step emails: Is it automatic or not?
The second difference is whether or not it is "automatic delivery." Step emails are basically automatic delivery. The conditions (triggers) for automatic delivery can be set in detail depending on the tool.
Below is an example of a step email delivery trigger.
"Customer actions" such as form registrations and product purchases
A specific date and time, such as one week after purchase
Step emails may seem convenient because once you set them up, they will continue to be sent automatically. However, there is a catch.
Because step emails are sent automatically, they tend to be left unattended unless you consciously review them. People become reluctant to improve their emails, and end up continuing to send ineffective emails. This is something we've learned from our own experience.
On the other hand, e-mail newsletters require "distribution settings" each time they are sent. Specifically,
