Like all e-commerce, yours also needs to attract and involve users before they make a purchase.
The art of instilling trust and making your visitors appreciate your products is not easy at all. But there are many things you can do to improve the effectiveness of the site and increase sales.
In this article we present you 23 actions that you can do on your ecommerce to increase conversions immediately.
Let's look at them together.
1. Change the content of your home page and website often
If your site is always the same it becomes boring. In addition, content production is essential for your site positioning strategy on search engines and in general to attract your audience and increase conversions.
So, while you obviously can’t redo your site once a month, you should change the content on your homepage quite often.
This way, returning users will have the feeling of a particularly lively and active business.
A simple way is to produce a lot of content for your blog. By doing so, you can propose the content on your newsletter and on your home page in order to maintain an always active flow of communication with the user.
Of course, it is very important to take into account the different phases in which that user can be found. In particular, you should always be clear whether the content is more suitable for the awareness, consideration tunisia telephone number data or decision phase. If you want to know more about the buyer journey, read this article.
Even better if you can personalize the content for your visitor.
While it may not be easy to select products exactly for that user, you can distinguish whether the user is coming to the site for the first time or is a returning user.
You can do this with cookies, if you have registered it, or with other systems if the user is logged in.
A second distinction (if you sell male and female products) could be to present products suitable for one or the other sex.
Even more advanced options include providing suggestions based on previous purchases made.
Bonus
A very useful tool to acquire contacts and involve the user in the purchasing sequence is to ask for a little information the first time the user accesses the site or creates an account.
The condition is that these requests are accompanied by a great user experience and are not a sad questionnaire.
For example, if you sell clothing, you can first ask if the user is male or female, then offer alternatives through images, which can help build a profile of the user.
At this point asking for registration is much easier and you also have tools to offer personalized content and suggestions.
2. Create mini-conversions
When we talk about increasing conversions on your ecommerce, we're not just talking about sales.
99% of users who arrive for the first time on an e-commerce site do not make a purchase. It is therefore very important to take advantage of this opportunity (and many subsequent ones) to establish contact with the user even if this does not happen through a purchase.
To do this, you can use different tricks. Invite the user to sign up for your newsletter (possibly in a non-invasive way), you can offer a discount or special offers in exchange for your contact, or offer a guide in PDF format that can help your customers in the purchasing process.
In each of these cases you are asking for a minimum commitment from users and in exchange you offer them something of value.
In this way you can follow your user in the various phases that bring them closer to the purchase. In particular, if you use a CRM (if you want to know more, read this article), you can associate your customers with a lot of information regarding their activities on the site, where they come from, what other content they have downloaded so you can contact them at the right time or send them targeted, contextualized and targeted communications, which is one of the fundamental objectives of inbound marketing .
3. Improve your calls to action
Calls to action are a fundamental element of every web page. Without a call to action, the user in most cases finds himself disoriented. His mind and his gaze, when surfing the internet, are continuously busy filtering and discarding excess information.
The call to action is an anchor that allows the user to quickly understand what they can get from the page and where to find the information they need to continue browsing.
So it is crucial that your site not only has strategically placed calls-to-action across the site but that these are also optimized for the user.
It is also often useful to provide an alternative, so not only "buy", but for example also "find out more". In fact, at that moment the user may not be ready to buy but may want to get informed.
4. Optimize your site for mobile and make it faster
It has become obvious by now. Many sites are mobile first, but often (working behind the scenes) we are more inclined to still consider the desktop version.
Many user experience choices have to be made specifically for the mobile version, so it is no longer a question of optimization but a fundamental design question.
To increase conversions, speed is also very important, in fact a site that does not load quickly, that does not allow for fast navigation and research, is unwelcome both to humans who get bored and change direction and to search engines that, recognizing it as not performing, lower its ranking.
5. Improve your "about us" page
The "about us" page is often very underrated. In reality, it is an important page where your customers learn about your mission, your vision and your reliability.
It is a page that you should exploit not only to give some approximate information, but on which you can work to get in touch with your customers by making yourself appear close to them, real and authentic.
It is therefore a page that must be treated and managed as a real conversion page with an inviting and clearly visible call to action.
6. Make the most of the white space on your pages
Your site pages should not be overly cluttered. Instead, they should make significant use of empty spaces, so that users can quickly identify the really important parts of the page.
This ensures that your site visitors aren’t inundated with unnecessary information and can focus on the important things, like your product photos, forms, or calls to action.
Less is more, even when we talk about increasing conversions.
