Thank you emails have a high open rate, making them an important email marketing technique that can be used to communicate your company's image and the strengths of your products to many customers .
The impression of your company will change depending on whether the content is a standard greeting or a personal message. Depending on the message, you can move on to the next step, such as additional purchases or business negotiations, or gain the customer's trust and build a long-term relationship.
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Contents of this article
Overview of thank you emails
What is a thank you email?
Benefits of sending thank you emails
Thank you emails have two roles beyond just expressing gratitude
Role of thank you email 1: Confirm purchase or registration details
Role of a thank you email #2: Encourage the next action
Situations and examples of how to use thank you emails
Thank you email for downloading materials or applying for a seminar
Thank you email to customers after product purchase
Overview of thank you emails
First, let's cover the basics of thank you emails.
What is a thank you email?
As the name suggests, a thank you email is an email that conveys gratitude to customers. In business situations, it refers to emails sent from a company to customers when they use an Internet service such as an online shop or when they request information from a website.
There are four main customer actions that lead to a thank you email:
Applying for the service
Download the document
Product Purchase
inquiry
Thank you emails are the starting point for building a relationship between a company and a customer. This is because the thank you email is the first response a customer receives from a company after taking action. In other words, thank you emails are important emails that determine a customer's first impression of a company.
Benefits of sending thank you emails
The benefit of sending a thank you email is that it helps build trust with your customer.
Customers who receive a thank you email are likely to have just taken some action and are therefore highly interested in the company or product.
If you don't receive a thank you email after making an inquiry or purchasing a product, you may start to worry, wondering if you made the purchase successfully.
Therefore, when a thank you email is sent, most customers will open it immediately and check the contents.
In fact, the open rate of the email newsletters we send out is 15% to 20%, while the open rate of thank you emails is nearly 90%.
From the above facts, we can see that customers think that "if they take an action toward a company, it is natural that they will receive a thank you email." Conversely, companies that do not send thank you emails may be avoided as "unfamiliar companies," and may not become repeat customers.
Compared to not sending a thank you email, sending a thank you email leads to "building trust with customers" and "increasing their favorable impression of your company."
Thank you emails have two roles beyond just expressing gratitude
A thank you email has two functions in addition to conveying gratitude to the customer.
Role of thank you email 1: Confirm purchase or registration details
One of the roles of a thank you email is to have the customer "confirm the contents."
Thank you emails not only convey gratitude, but also serve to confirm purchase and registration details.
