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Contents of this article
Reasons for high email newsletter cancellation rates
Measure 1 to reduce email newsletter cancellation rate: Send email newsletters that match the reader's interests
Send emails tailored to your interests with segmented delivery
Think about the content of your email newsletter from the reader’s perspective
Review your house list
Measure 2 to reduce email newsletter cancellation rates: Review chief vp operations email lists the frequency and time of email newsletter delivery
Worrying too much about email newsletter cancellation rates can be harmful
Reasons for high email newsletter cancellation rates
There are two factors that increase the cancellation rate of email newsletters: the content of the email newsletter and the frequency and time of delivery.
The two main reasons for email newsletter cancellations are "content" and "frequency/time of delivery."
The first reason for the increase in the cancellation rate of e-mail newsletters is the content of the e-mail newsletter. E-mail newsletters that are canceled are likely to be those that "do not match the reader's interests" or "do not exceed the reader's expectations."
For example, if you sign up for a newsletter hoping to receive a coupon, but it's just introducing new products, you'll want to cancel it. This is a pattern where the content of the newsletter you send doesn't match the reader's interests.
Also, if you sign up for an e-mail newsletter because you want to learn about know-how, but it's full of know-how that your company can't replicate, you'll probably want to cancel. This applies to the case where the theme of the e-mail newsletter is appropriate, but it doesn't exceed the reader's expectations.
The second factor that increases the cancellation rate of email newsletters is the frequency and time of day you send them. Make sure that the frequency and time of day you send your newsletter are not annoying to your readers.
If e-mail newsletters are sent more frequently than necessary, mailboxes will fill up, and if they are sent early in the morning or late at night, notifications will be annoying, which can lead to people canceling their subscriptions.
Measure 1 to reduce email newsletter cancellation rate: Send email newsletters that match the reader's interests
The first way to reduce email newsletter cancellation rates is to send newsletters that match the interests of your readers.
Segment your email newsletters to match your readers' interests
Review whether the content of your email newsletter is written from the reader’s perspective
By implementing these two steps, you will be able to deliver email newsletters that are tailored to your readers' interests.
Send emails tailored to your interests with segmented delivery
In order to send email newsletters that match your interests, there is a method to deliver email newsletters to segments . Simply put, segmentation is classifying readers by "attributes" such as the number of employees or industry, or "behaviors" such as the number of times a newsletter has been opened in the past.
