Here's a look at some of the most highly-rated and popular ESPs in 2024/2025:
Best for: Small businesses, bloggers,solopreneurs, and those on a budget.
Strengths:
Generous Free Plan: Offers a strong free plan (up to 1,000 subscribers, 12,000 emails/month, includes automation).
Ease of Use: Very user-friendly drag-and-drop editor.
Good Automation: Solid automation features even on the free and lower-tier plans.
Landing Pages & Forms: Includes good tools for lead capture.
Considerations: Advanced features might require higher plans.
Brevo (formerly Sendinblue):
Best for: Businesses needing an all-in-one marketing country wise email marketing list platform, transactional emails, and SMS.
Strengths:
Strong Free Plan: 300 emails/day with unlimited contacts, includes marketing automation.
Omnichannel: Offers email, SMS, chat, and even transactional email (SMTP) capabilities.
CRM Included: Comes with a basic CRM.
Automation Power: Excellent for building complex automation workflows.
Pricing: Based on email volume, not contacts, which can be cost-effective for large lists with infrequent sends.
Considerations: Some users might find the interface slightly less intuitive than Mailchimp for simple newsletters.
Mailchimp:
Affordable: Competitive pricing as you grow
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