One thing is clear. If we have low-value products in our online store , we cannot implement a free shipping policy. We would be losing money. This is a basic premise. However, we can cover part of the shipping costs to make it easier for our customers to buy from our online store.
Free shipping costs
If we have products of a certain value or if the customer buys a minimum amount, the free shipping option is totally acceptable and advisable, as long as the customer resides in our country and we do not have to face international shipping costs, which in some cases can be very expensive.
Even during sales periods, the option of free shipping is one vp compliance email lists of the options that most attracts the attention of the end consumer and a special occasion to close the windows without them feeling like they have any barriers in front of them. As a backdrop, and never forget it, your profit margin.
Offering free shipping is always a good option to get more sales and differentiate ourselves from our competition. In fact, a practice in companies is to apply this shipping cost to the final price of the product, making it slightly more expensive but “selling” that the shipping costs are free.
Shipping costs from a certain amount
This is the most common option, especially in those e-commerce sites that do not want to take too many risks with their shipping cost policy. It also has a dual purpose. On the one hand, it encourages the customer not to abandon their purchase until they reach a certain amount with free shipping costs.
And on the other hand, it encourages the purchase and encourages the customer to continue buying. The most common thing is to indicate this option in a banner in the online store itself as a promotional tool. And even send an email marketing campaign announcing that this option is available. For example: free shipping costs for orders of 50 euros or more.
Low shipping costs for loyal customers
Another option that you can implement in your e-commerce is to reward the most loyal customers, those registered and who have made a purchase previously, with free shipping or minimal shipping costs when making their second purchase. An option to build loyalty among these customers and get them to return to our store for a third time.
There are e-commerce sites that also choose to offer shipping discounts using promotional codes that are included at the end of the purchase process. Either to customers who come from the newsletter (and thus we can check its effectiveness) or to customers who come from social networks by inserting specific codes.
