Account-Based Marketing (ABM): Highly targeted campaigns aimed at specific companies (e.g., logistics firms, rental car companies, large corporations) identified as ideal fleet customers.
Content Syndication: Distributing valuable content (whitepapers, case studies, industry reports) on third-party platforms to capture contact information from relevant business professionals.
LinkedIn Lead Generation: Using LinkedIn Sales Navigator, targeted ads, and direct outreach to connect with fleet managers, procurement officers, or dealership owners.
Event Marketing: Planning and c level executive list promoting webinars, industry conferences, or virtual expos to attract business decision-makers.
Telemarketing/SDR (Sales Developmen
t making targeted calls to identify, qualify, and nurture B2B leads for automotive products or services.
Data Providers & Business Intelligence Tools: Companies that provide verified contact information for businesses and key decision-makers.
Firmographic Data: Information about companies (industry, size, revenue, location) to help identify target accounts for fleet sales, parts supply, etc.
Contact Data: Specific names, job titles, email addresses, and phone numbers of individuals within those companies.
Tools: ZoomInfo, Salesgenie (Data Axle), Lusha, RocketReach are examples of platforms providing B2B data.
Representative) Services: Outsourced teams
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